The partnership will see the duo further collaborate with Twitch Prime’s Crown Channel to host the event. The end of the year event will be aimed at celebrating all sections of the Valorant community, including the esports games initiatives.
The press release stated that the event will commence on December 16 and will feature both in-person and virtual events.
“VALORANT had a huge year in 2022, and Amazon and Riot Games want to celebrate with its incredible community!” the release read.
“We’re teaming up to host RE//LOAD: an exclusive, end-of-year live event in celebration of VALORANT players, pros, creators, and fans. RE//LOAD will be a fully immersive, in-person and virtual event experience presented by Crown Channel in partnership with Riot Games, taking place on Friday, December 16 from 10 a.m to 3 p.m.”
The event is scheduled to take place in Atlanta, Georgia, and will feature a pro-am tournament that will be graced by a wide range of content creators, such as Jacky “Stewie2K” Yip and Micheal “Shroud” Grzesiek. It will also include music performances from Dabin and Mike Dimes.
The Senior Director of Brand Marketing at Riot Games, Nikki Lewis, shared the company’s excitement about the collaboration with Amazon and highlighted why it was necessary.
“We’re thrilled to partner with Amazon and the folks at Crown Channel to co-host the RE//LOAD event experience for our VALORANT community,” Lewis said.
“VALORANT lives at the intersection of competitive gaming and up-and-coming music, so partnering with Amazon’s Crown Channel to throw an in-person event like RE//LOAD was a no-brainer.”
RE//LOAD is said to feature various on-site activities for people in attendance at the Atlanta venue. It will also contain some exciting content for Valorant, including a four-team contest of fan-favorite Valorant content creators.
The full team list is as follows:
Riot Games and Amazon have partnered on quite a number of projects in recent years. Both parties had earlier teamed up on the multi-title deal that includes Prime Gaming, alongside a partnership with Amazon Web Services, in an attempt to improve the way the game developer’s esports content is made.
This partnership is in line with Amazon’s goal of expanding its presence within the esports and gaming industries. In July, it secured a deal with BLAST for the event organizer’s BLAST Titans Apex Legends tournament. Also, the brand’s audio streaming platform, Amazon Music, secured a partnership deal with the Esports Awards a few days ago.
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